![]() ![]() “The other existing voice recognition technologies available, by comparison, might understand native speakers well but have a hard time understanding non-native accented English learner communities.” “What’s unique about our AI is that we’ve collected the largest amount of accented English voice data from millions of users that we have used to train our AI model over the last few years, which gives us a higher accuracy in recognizing and understanding non-native English speakers around the world,” she said. Van said one of ELSA’s main advantages is its proprietary voice recognition AI tech. Other apps focused on English pronunciation include FluentU and Say It. ELSA was designed to give them an accessible resource to help improve their pronunciation and confidence when speaking English. “However, the majority of English learners still struggle to improve their speaking skill because other people don’t understand them or they’re afraid to speak it,” she said. ![]() ![]() In Vietnam, where Van is from, English learners spend a lot of their disposable income on online or offline English training. “This motivation drives a lot of demand for our English learner community in Vietnam, India and Brazil, especially during COVID-19 when we’ve seen enormous interest from the LatAm region as well,” Van added. In Vietnam, India and Brazil, people with higher English speaking proficiency can earn about two to three times more than their colleagues, she said. ELSA is also working with language schools in Vietnam like IMAP and Speak Up, online learning platform YOLA and corporate clients including Kimberly Clark, Intel and ATAD.ĮLSA co-founder and chief executive officer Vu Van told TechCrunch that many users want to improve their English speaking proficiency for job opportunities and to increase their earning potential. The company recently formed a partnership with IDP, one of the owners of the widely-used IELTS English language test, which now recommends ELSA to for test preparation. In addition to Latin America, ELSA will also focus on expanding in Vietnam, India and Japan, where it saw high demand last year. Gradient Ventures, Google’s AI fund, leads $7M investment in English learning app Elsa ![]()
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