![]() ![]() So you use social meta tags to tell social platforms exactly how you want links to your website to be displayed.įor example, this shows how Open Graph tags-as used by Facebook and other platforms-translate into what's actually displayed: Otherwise, you're essentially leaving it up to them to decide what to display, which is unlikely to be what you want. If they find social meta tags, great-they will use them (as shown below). When a social update contains a link to a page on your site, the platform takes a look at your site and determines what information to display. Social meta tags work in a similar way for social media platforms. This example from the popular SEO site Moz.com shows how the meta description tag translates into what shows for a web page in the search engines: and higher click-through rates can improve your rankings. Using the right text can help attract clicks from search. While they don't affect what people see when they visit the page, they exist to provide information about it to search engines and social media platforms.įor example, you may have heard of the meta description tag that's used in some circumstances by search engines for the description of your web page in the search engine results pages (SERPs). You'll find meta tags in the section in the HTML source code of most websites, including likely your own. You'll see below how to add these to your website, but here's a quick overview of: There are two main types of tags you need to maximize your results from social:
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